Shop interior in winter
Cinch is located at One Cottage Street in Easthampton, Massachusetts. Specializing
in the use of parchment, leather, fabric, and gilding applications, Cinch offers a custom approach
to furniture and architectural surfaces.
The proprietor, Sarah Pringle, brings 16 years of experience to the business,
having worked extensively with architects, designers, furnituremakers, metalworkers,
upholsters, artists, and other individuals needing custom detailing services.
Bio of Owner - Sarah G. Pringle
Gesso on parchment for a silverpoint sketch book
photo by: Sarah Belchetz-Swenson
Formative Years I: Water was always nearby or falling on me.
Seattle, WA., Essex, NY., Newport Beach, CA., Rockport, ME., Seattle, WA.
Seward Elementary, Saint Nicholas School for Girls, Corona Del Mar High School, Maine
Photographic Workshops, University of Washington, BA - School of Art.
Formative Years II: Moved East and inland.
New Haven, CT., Easthampton, MA.,
Hand bookbinder in unique and edition bindings - 8 years.
Crossed over into the furniture
genre and have been there since. With a book memory.
Formative Years III: A work in progress...
Mission & Strategy
Cinchís mission is to produce unique and important pieces. Pieces
that add to the soul of their surroundings and environment. Clients will be individuals
who define this sensibility similarly and choose Cinch furniture for their aesthetic
integrity and sophistication. Ultimately the goal at Cinch is to be a notable
resource of excellent skill and design making beloved elements unique, particular,
A small business in the gargantuan world of
home furnishings needs a coherent strategy to succeed. At the core of our strategy
are two beliefs:
1. Quality: This applies not only to the object, but
also to the relationship between Cinch and its clients. Cinch is targeting the
luxury market. The products and services offered are distinguished by a sensibility,
which differentiates all-important work from the mundane. Techniques and designs
are based on a rigorous editing of harmony, proportion and order. These classic
guidelines are paramount to standout design. The goal at Cinch is to generate
trust, encourage initiative, build partnerships, and ultimately produce an object
of beauty and harmony. Design at this level can be complicated. Details are what
Cinch facilitates. Dialog to fully understand the conceptual goal, timeline constraints,
knowledgeably sound solutions to unique design collaboration is a given.
2. Agility/Adaptability: Cinch is a small agile organization. It is this agility
that keeps it responsive to trends in the current industry and in the economy.
Cinchís success is based on an historical sense of place and on a level of comfort
and acumen with technology. Itsí work has learned from whatís come before but
moves forward with ideas that are surprisingly fresh. Itsí size ensures that it
can respond quickly and decisively to changes in client needs.
Cinch is based in values that exist interdependently. Values that create
an honorable, balanced, and integrated business. A business that is able to direct
and measure its long and short-term goals. These values relate to all entities;
clients, customers, employees, vendors, and consultants.
Cinch chooses to build a business that acts in honesty and with integrity. Building
character is a steady, continual process. The services and products offered by
Cinch are a direct result of the sincere core to its business relationships. The
honesty and integrity, which is inherent in Cinchís business practices, has resulted
in close and long associations.
At Cinch, techniques and products are efficient without being sterile, forward looking
but not impracticality futuristic, playful though never jokey. Itís a business that combines
hard-edged technology and enduring techniques with beauty and emotion.
Organizational agility allows for flexibility throughout Cinch. It gives it the ability to see
around short corners. It demands an understanding of strengths and weaknesses. It produces
coherence in productivity; it facilitates responses to the changing marketplace.
Cinch is about relationships on several levels. Itís
about people to people, product to person and product to environment. Creating
effective business relationships requires Cinch to be both a listener and a teacher.
No encounter is to brief, no event to small and no action without influence -
positive or negative.